IPG Mediabrands, a media planning-and-buying group within ad-agency giant Interpublic Group of Cos., has begun what it says will be a quarterly report comparing top social media platforms’ content policies and practices.
BuzzFeed has long recommended products to its audience, earning a cut of the revenue when readers click the links in its articles and buy from the sites that actually sell the goods.
Ratings for A&E Network have plummeted since it canceled the hit police reality show “Live PD” on June 10, a sign of how much the network relies on law-enforcement programming.95
New York Times Co. said it would acquire Serial Productions, the maker of the hit podcast “Serial,” a deal that aims to further the newspaper’s podcasting ambitions.
The department decided not to challenge a merger of the rival internet companies whose sponsored-content offerings generate revenue for publishers around the globe.
Walt Disney has dramatically slashed its advertising spending on Facebook, according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott from companies upset with its handling of hate speech and divisive content.
The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.